I much appreciate the beautiful aesthetics and wonderful research and data analysis that your group has done consistently super job on these dimensions. Good job! An introduction that situates your reader the message you wishes to convey from a coherent perspective, and the motivations behind why you have chosen PEST and SWOT analysis in order to more coherently convey your message would be helpful. PEST Analysis is focused on the automobile industry in general; however, you are doing BMW, which is in the luxury automobile market segment, or European automobile market segment. Your pest analysis on slide 2, 3, 4, 5 can include details that are more specific to the market segments BMW is in; rather than just the automobile industry itself. Slide 2; Political factor can include such examples as Hong Kong taxing owners of luxury cars (of which BMW belongs) far more than economy cars. Why? 3; economic factor. The most recent economic factor that influences automobile industry is probably the financial crisis. This triggers different response strategies from the automobile industry such as price cutting, and introduction of “low cost” luxury cars (Mercedes, for example). 4; social factor. Why do Americans love SUVs from BMWs, while BMW SUVs don’t do so well elsewhere? The information on the second generation of the rich family in China is great, but you didn’t go into details in the text. Don’t let the photos alone speak for you; the pictures are to further elaborate the message in the text, not to speak instead of. 5; technology factor. One interesting develop for luxury cars in technology is introducing virtual control features of driving, parking, and communication via computer-assisted technology: http://www.roadandtrack.com/go/news/new-technology/teutonic-technology . Also, the references and citations used to obtain information can be more updated and current. I like your SWOT analysis on 6, 7, though I am not sure I agree. Please cite. A company cannot be in every segment of an industry; nor is it necessarily desirable. More is not necessary better. BMW is probably one of the automobile companies which are especially good at market position of its various brands. Please see: http://www.motoringfile.com/2014/02/11/bmw-to-shrink-mini-range-while-creating-more-styling-differentiation/ The focus on the green cars and the impact of industry environment on later slides are good but unfocused. Some of these materials can be shorted. You want to only include materials relevant to your message and to the analysis of BMW in particular. The new trends affect different segments of the car industry different ways. The message is a strong one, though car fans out there would argue that BMW is known to be a trend setter, and continues to be. BMW mainly sets “luxury trends.” It’s a trend setter in the "sports activity coupe" segment, for example. My suggestion is that the message would be made more precise, insightful, and provocative, if you bound your industry analysis among the “luxury” segment. If your message seems to imply that selling more cars is the goal of an industry (though often it’s not), then you might want to include the market share in your analysis. (Samgsung sells far more in volume, comparing to Apple, but Apple is the number one global brand; yet Apple chooses to stay small.) Overall, I do applaud the effort, and coherent focus with a message that your group has arrived at, comparing to earlier weeks. Joy to read!
I much appreciate the beautiful aesthetics and wonderful research and data analysis that your group has done consistently super job on these dimensions. Good job!
回覆刪除An introduction that situates your reader the message you wishes to convey from a coherent perspective, and the motivations behind why you have chosen PEST and SWOT analysis in order to more coherently convey your message would be helpful. PEST Analysis is focused on the automobile industry in general; however, you are doing BMW, which is in the luxury automobile market segment, or European automobile market segment. Your pest analysis on slide 2, 3, 4, 5 can include details that are more specific to the market segments BMW is in; rather than just the automobile industry itself.
Slide 2; Political factor can include such examples as Hong Kong taxing owners of luxury cars (of which BMW belongs) far more than economy cars. Why?
3; economic factor. The most recent economic factor that influences automobile industry is probably the financial crisis. This triggers different response strategies from the automobile industry such as price cutting, and introduction of “low cost” luxury cars (Mercedes, for example).
4; social factor. Why do Americans love SUVs from BMWs, while BMW SUVs don’t do so well elsewhere? The information on the second generation of the rich family in China is great, but you didn’t go into details in the text. Don’t let the photos alone speak for you; the pictures are to further elaborate the message in the text, not to speak instead of.
5; technology factor. One interesting develop for luxury cars in technology is introducing virtual control features of driving, parking, and communication via computer-assisted technology: http://www.roadandtrack.com/go/news/new-technology/teutonic-technology . Also, the references and citations used to obtain information can be more updated and current.
I like your SWOT analysis on 6, 7, though I am not sure I agree. Please cite. A company cannot be in every segment of an industry; nor is it necessarily desirable. More is not necessary better. BMW is probably one of the automobile companies which are especially good at market position of its various brands. Please see: http://www.motoringfile.com/2014/02/11/bmw-to-shrink-mini-range-while-creating-more-styling-differentiation/
The focus on the green cars and the impact of industry environment on later slides are good but unfocused. Some of these materials can be shorted. You want to only include materials relevant to your message and to the analysis of BMW in particular. The new trends affect different segments of the car industry different ways. The message is a strong one, though car fans out there would argue that BMW is known to be a trend setter, and continues to be. BMW mainly sets “luxury trends.” It’s a trend setter in the "sports activity coupe" segment, for example. My suggestion is that the message would be made more precise, insightful, and provocative, if you bound your industry analysis among the “luxury” segment. If your message seems to imply that selling more cars is the goal of an industry (though often it’s not), then you might want to include the market share in your analysis. (Samgsung sells far more in volume, comparing to Apple, but Apple is the number one global brand; yet Apple chooses to stay small.) Overall, I do applaud the effort, and coherent focus with a message that your group has arrived at, comparing to earlier weeks. Joy to read!