The car industry is an interesting industry to analyze, given its rapidly changing trajectory with the evolving technological advances, and globalization trends.
I appreciate your engaging the issue of the “emergent “market. Most groups have not been too successful in doing so. However, you can deal with it with more depth. This is a very provocative direction, especially for cars.
I recommend re-sequencing the individual parts to lend more coherence to the forest view as well as a better staging of the backdrop of the car industry.
First, start with a brief industry analysis of the car industry to give your analysis a better context. You have not situated your readers with enough details. Some of the details you provided in group assignment 3, and be put in different words and with different pictures in the introduction to stage the strategies you have chosen better, especially at the beginning you should give your readers a sense of why you have chosen these strategies in particular and the how and why behind your judgment and decisions.
Second, I would briefly review the market segmentation principles and conceptual underpinning before going in depth with each of the industry. You have not provided the paradigm shifts; rather they are everywhere. This missing focus makes the presentation appear a little fragmented, as different paradigm shifts relate to different strategy.
So, I recommend that you alter between the relevant paradigm shift(s), and the relevant strategy of increasing demands. Doing so would enhance your coherence. You don’t need to put all the paradigm shifts in one place, but you need to explicitly explain what the paradigm shifts are in separate slides rather than embedding and subsuming in other slides.
I also recommend you use more examples of car brands and car revolution practices in each of the shifts, as well as use the examples of BMW in group assignment 3 to substantiate your claims under each of the strategies. I hope this helps.
Given your choice of trends, I would recommend going from small to large changes in market segments, though it probably would not matter that much, so long as they are coherently related to paradigm shifts that you have argued during transitions. A strong introduction and conclusion would also enhance coherence of your presentation.
The car industry is an interesting industry to analyze, given its rapidly changing trajectory with the evolving technological advances, and globalization trends.
回覆刪除I appreciate your engaging the issue of the “emergent “market. Most groups have not been too successful in doing so. However, you can deal with it with more depth. This is a very provocative direction, especially for cars.
I recommend re-sequencing the individual parts to lend more coherence to the forest view as well as a better staging of the backdrop of the car industry.
First, start with a brief industry analysis of the car industry to give your analysis a better context. You have not situated your readers with enough details. Some of the details you provided in group assignment 3, and be put in different words and with different pictures in the introduction to stage the strategies you have chosen better, especially at the beginning you should give your readers a sense of why you have chosen these strategies in particular and the how and why behind your judgment and decisions.
Second, I would briefly review the market segmentation principles and conceptual underpinning before going in depth with each of the industry.
You have not provided the paradigm shifts; rather they are everywhere. This missing focus makes the presentation appear a little fragmented, as different paradigm shifts relate to different strategy.
So, I recommend that you alter between the relevant paradigm shift(s), and the relevant strategy of increasing demands. Doing so would enhance your coherence. You don’t need to put all the paradigm shifts in one place, but you need to explicitly explain what the paradigm shifts are in separate slides rather than embedding and subsuming in other slides.
I also recommend you use more examples of car brands and car revolution practices in each of the shifts, as well as use the examples of BMW in group assignment 3 to substantiate your claims under each of the strategies. I hope this helps.
Given your choice of trends, I would recommend going from small to large changes in market segments, though it probably would not matter that much, so long as they are coherently related to paradigm shifts that you have argued during transitions. A strong introduction and conclusion would also enhance coherence of your presentation.