Square muscle on belly - The Fitness subculture

Reference
1. NCHS Data Brief (February, 2012). Trends in Adults Receiving a Recommendation for Exercise or Other Physical Activity From a Physician or Other Health Professional. Retrieved October 24, 2014 from
http://www.cdc.gov/nchs/data/databriefs/db86.htm
2. Body Building (2014). Retrieved October 24, 2014 from
http://www.bodybuilding.com/
3. Wikipedia, the free encyclopedia (20 October 2014). Bodybuilding supplement. Retrieved October 24, 2014 from
http://en.wikipedia.org/wiki/Bodybuilding_supplement
4. WeightTraining . Top 10 Most Valuable SupplementCompanies. Retrieved October 25, 2014 from
http://www.weighttraining.com/blog/top-10-most-valuable-supplement-companies
5. Gym Source. Gym Equipment & Fitness. Retrieved October 28, 2014 from
http://www.gymsource.com/
6. University of Wisconsin Hospitals and Clinics Authority. Classes, Support & Seminars. Retrieved October 29, 2014 from
https://www.uwhealth.org/onlineservices/classes/class/searchPublic?tagName=Fitness
7. Fight Factory Gym Ltd (2013). Hayabusa Hong Kong. Retrieved October 29, 2014 from
http://www.hayabusa.com.hk/hk-tc/

Photo
1. http://www.pulsarwallpapers.com/data/media/12/Every_Morning_By_Illugraphy_1600X1000.jpg
2. http://www.olg.co.za/olg/images/0709-a-wh-fitness-1847.jpg
3. http://lateralaction.com/base/media/post-images/muscle2.jpg
4. http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2014/5/30/1401471384423/Woman-lifting-weights-009.jpg
5. http://www.muscle4hardgainers.com/wp-content/uploads/2010/05/before-after-2010.jpg
6. http://hktopten.blogspot.hk/2013/05/20130529-nick-cheung-experiences.html
7. http://cdn.muscleandstrength.com/store/media/wysiwyg/Products/S/secretagogue-one-banner.jpg
8. http://www.womenshealthmag.com/files/images/0909-woman-running.jpg
9. http://plussizemodeling.net/wp-content/uploads/2012/06/Plus-Size-Models-V-Magazine-4.jpg
10. http://girltalkhq.com/wp-content/uploads/2013/01/skinny-models-charters-towers.jpg

Final Project Outline - Pharmaceutical

  Our target industry is pharmaceutical. The main focus is how the pharmaceutical companies create demand by adding different customers and generating new market by selling the products to new countries.

  Four areas including two new products, promotion and market expansion over other countries will be studied and introduced in the scrapbook, to see what pharmaceutical companies have done to expand the demand toward the industry.

1.      Slide 1

Introduction of the pharmaceutical industry

The normal business conducted by the pharmaceutical industry, with briefly information about the old traditional pharmaceutical industry.

2.      Slide 2-3

Generating new market in developing countries

Most of the developing country does not have coverage of expensive drugs because it is not affordable for them. In order to provide lower price drugs to these countries, pharmaceutical factories wait until the patent right ends (20 years) and produce generic drugs. Therefore, new demand and market are created.

3.      Slide 4-5

New product: health care drugs for different customers

As a healthy living style trend hitting on developed countries, and more wealthy people are willing to spend money in health. Selling and developing health care drugs to the customers has become a new market for pharmaceutical industry.

4.      Slide 6-7

New product: beauty slimming products for different customers

“The natural instinct of a female is beauty care” especially women in developed countries spend a lot of time a day for beauty care; they are also willing to pay a high price for those products. This trend has become a huge opportunity for pharmaceutical industry, so that this new product is produced to engage the new customers.

5.      Slide 8-9

New promotion: direct sales for generating demands

Some of the pharmaceutical companies are using a new method to sell their products besides traditional passive selling, the direct sale method, which means to find the customer actively (similar to insurance selling), in order to generating demands by reaching more potential customers (where they may not be reached with the passive selling method).

6.      Slide 10

Conclusion of the pharmaceutical industry paradigm shift

A short summary states how the pharmaceutical companies generating new demands and markets under globalization.

We look closely, and carefully J

Group Logo and members

Our case study is about Coca-Cola, the biggest soft drink business in the world. At first we chose Square as our team name because we have four members in our group that we cooperate together. Furthermore, Square usually shows up meaning safe and stable (triangle as danger, circle as protect or unlimited), which matches the stage of Coca-Cola, the stable well-known company in the world.

Our team logo combines the logo of Coca-Cola and our team name while cropped as a square, so that related to the two main elements: Cola-Cola and Square.

Here are our team members! You can visit our blogs separately by clicking the links on the right-side box :)

Square Thirst for Coca Cola

Coca Cola Reference

Reference

1. The Coca-Cola Company. The Coca Cola System. Retrieved October 4, 2014 from

http://www.coca-colacompany.com/our-company/the-coca-cola-system
2. The Coca-Cola Company (April 26, 2012). 2011 Year in Review. Retrieved October 13, 2014 from
http://www.coca-colacompany.com/annual-review/2011/operating-groups.html

3. The Coca-Cola Company (April 1, 2013). 2012 Year in Review. Retrieved October 4, 2014 from

http://www.coca-colacompany.com/annual-review/2012/year_in_review.html

4. William J. Holstein, PwC (November 7, 2011). How Coca-Cola Manages 90 Emerging Markets. Retrieved October 5, 2014 from

http://www.strategy-business.com/article/00093?pg=all

5. The Coca-Cola Company (2013). Share A Coke. Retrieved October 14, 2014 from
http://promotion.icoke.hk/shareacoke/

6. Lin Ying Li (May 10, 2011). How Coca-Cola adopts localization strategy from brand identity in China. Retrieved October 5, 2014 from
http://linyingli.blogspot.hk/2011/05/how-coca-cola-adopts-localization.html
7.  Michele Martin, Campaignlive.co.uk (June 6, 1997). INTERNATIONAL: THE WORLD’S TOP CLIENTS - How Coca-Cola’s ’think global, act local’ approach pays off/Atlanta turns out strategies but regional shops give Coke ads a local flavour. Retrieved October 5, 2014 from
http://www.campaignlive.co.uk/news/19701/
8.  Mhmd (November 1, 2010). Coca-Cola and ” Think Globally, Act Locally “. Retrieved October 7, 2014 from
http://mogothis.wordpress.com/2010/11/01/coca-cola-and-think-globally-act-locally/
9. The Coca-Cola Company. Who We Are. Retrieved October 8, 2014 from
http://www.coca-colacompany.com/careers/who-we-are-infographic

Photos
1. http://www.businesswire.com/news/home/20140401006878/en/Coca-Cola-Launches-%E2%80%9CThe-World%E2%80%99s-Cup%E2%80%9D#.VDXZ5PmSxVY
2. http://www.thedieline.com/blog/2014/1/15/coca-cola-releases-special-edition-world-cup-2014-mini-bottl.html
3. http://promotion.icoke.hk/promotion/promotion_ck.html
4. http://blog.girlpower.it/miless/wp-content/uploads/2010/09/coca-cola-company-world.jpg