Final Project Outline - Pharmaceutical

  Our target industry is pharmaceutical. The main focus is how the pharmaceutical companies create demand by adding different customers and generating new market by selling the products to new countries.

  Four areas including two new products, promotion and market expansion over other countries will be studied and introduced in the scrapbook, to see what pharmaceutical companies have done to expand the demand toward the industry.

1.      Slide 1

Introduction of the pharmaceutical industry

The normal business conducted by the pharmaceutical industry, with briefly information about the old traditional pharmaceutical industry.

2.      Slide 2-3

Generating new market in developing countries

Most of the developing country does not have coverage of expensive drugs because it is not affordable for them. In order to provide lower price drugs to these countries, pharmaceutical factories wait until the patent right ends (20 years) and produce generic drugs. Therefore, new demand and market are created.

3.      Slide 4-5

New product: health care drugs for different customers

As a healthy living style trend hitting on developed countries, and more wealthy people are willing to spend money in health. Selling and developing health care drugs to the customers has become a new market for pharmaceutical industry.

4.      Slide 6-7

New product: beauty slimming products for different customers

“The natural instinct of a female is beauty care” especially women in developed countries spend a lot of time a day for beauty care; they are also willing to pay a high price for those products. This trend has become a huge opportunity for pharmaceutical industry, so that this new product is produced to engage the new customers.

5.      Slide 8-9

New promotion: direct sales for generating demands

Some of the pharmaceutical companies are using a new method to sell their products besides traditional passive selling, the direct sale method, which means to find the customer actively (similar to insurance selling), in order to generating demands by reaching more potential customers (where they may not be reached with the passive selling method).

6.      Slide 10

Conclusion of the pharmaceutical industry paradigm shift

A short summary states how the pharmaceutical companies generating new demands and markets under globalization.

We look closely, and carefully J